Editor’s Note: Nelson’s Annual Preacher’s Sourcebook, Volume 4 features sermons, articles, and sermon starters by Dr. Greg Thornbury, Dr. Ronnie Floyd, Dr. Thomas White, Dr. Jason Allen, Dr. Robert Jeffress, Pastor Greg Laurie, Dr. Mac Brunson, Pastor Jim Cymbala, Dr. Robert Sloan, Dr. Albert Mohler, Dr. Russell Moore, Dr. Jason Duesing, Dr. Jamie Rasmussen, and Dr. O.S. Hawkins, general editor. These outstanding pastors provide an entire year’s worth of preaching and worship resources with a new, topical focus. Look for a new volume every fall.
We way overcomplicate this thing we call evangelism. God can use you to bring others into His Kingdom. Otherwise, why would God have commanded us to do so? The calling of God is the enabling of God, and He wants to use all believers to bring people to Himself.
The fruit of the righteous is a tree of life, and he who wins souls is wise. – Proverbs 11:30
God wants you to turn others to righteousness. God wants you to win souls.
The world today is actually hungry for the message we have to offer. People are in a spiritual search mode—especially young people. There are opportunities for sharing this message that will be either seized or lost. We must take hold of the moment or we may lose it forever.
The Seven Principles of Effective Evangelism
The principles used in the first century for proclaiming the Gospel still hold true for us today. In Acts 17, we find a page right out of the apostle Paul’s playbook as we observe this master communicator bringing his message to Athens. Seeing the situation in Athens, Paul could have cursed the darkness, but instead he turned on the light. And that brings us to our first principle of effective evangelism.
Principle 1: Effective Evangelism Always Begins with a Burden
Paul’s message began when his spirit was stirred. He was grieved to see the absolute absence of the living God and, in His place, every conceivable substitute. So he took action.
While Paul was waiting for them in Athens, he was greatly distressed to see that the city was full of idols. So he reasoned in the synagogue with the Jews and the God-fearing Greeks, as well as in the marketplace day by day with those who happened to be there (Acts 17:16–17). Paul was burdened to the point that he declared, “Woe is me if I do not preach the Gospel!” (1 Corinthians 9:16).
We simply have to care, or nothing will happen in the way of effective evangelism.
Does your heart ache for lost people?
C.H. Spurgeon knew the need for such a burden when he said, “The Holy Spirit will move them by first moving you. If you can rest without their being saved, they will rest too. But if you are filled with an agony for them, if you cannot bear that they should be lost, you will soon find that they are uneasy too.”
Principle 2: Effective Evangelists Need to Know Their Audience
We need to know the people we are speaking to. Paul went right to where these people were and brought the Gospel to them. We see Paul taking the time to familiarize himself with these people and what they believed.
He examined their idols. He read their poets. He understood their culture. And He wanted to build a bridge to them.
It is important for us to have contact with—to be out and among— the people we are speaking to. Jesus certainly modeled this. Time and time again, we see Him breaking free from the multitudes to bring the message to one individual. From the midst of a crowd, He called Zacchaeus out of the tree. In the blazing noonday sun, He engaged the Samaritan woman in conversation. He managed a late-night meeting with Nicodemus, the religious man.
Principle 3: Effective Evangelism Must Be Culturally Relevant
Paul could have blasted his listeners with both barrels. But amazingly, he sought instead to build a bridge to them and quoted one of their own poets:
For in Him we live and move and have our being, as also some of your own poets have said, ‘For we are also His off spring’. – Acts 17:28
It is so important that our listeners know we are living in the same world as they are.
We don’t necessarily want to build our message on these issues, but to completely ignore them is to miss an opportunity.
We need to keep up with the times. Far too often, those of us who are called to communicate are out of touch with the people we are speaking to. Jesus made an interesting statement on this same subject:
For the sons of this world are more shrewd in their generation than the sons of light. – Luke 16:8
Principle 4: Effective Evangelism Must Be Biblical
Paul’s message was biblical. He opened with a cultural connection, but then took his listeners to the Word of God. This is important because God’s Word will never return void (see Isaiah 55:11). Illustrations have their place, but the power is in God’s Word. Paul reminded Timothy of the power and sufficiency of Scripture:
From childhood you have known the Holy Scriptures, which are able to make you wise for salvation through faith which is in Christ Jesus. All Scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness, that the man of God may be complete, thoroughly equipped for every good work. (2 Timothy 3:15–17, emphasis mine)
Everything we need to know about God is found in the Bible. We don’t need some new revelation.
The objective is not to make the Bible relevant, because it is relevant.
However, if we do not believe, as Paul stated, that “all Scripture is given by inspiration of God,” then we will have problems from the very beginning.
Principle 5: Effective Evangelism Must Focus on Jesus, Crucified and Risen
An effective evangelistic message will always make a beeline to the cross. Paul concluded his message in Athens with,
He has appointed a day on which He will judge the world in righteousness by the Man whom He has ordained. He has given assurance of this to all by raising Him from the dead. – Acts 17:31
I have been amazed to hear entire evangelistic messages that make only a passing reference to the cross at best.
Principle 6: Effective Evangelism Presents the Whole Gospel
Rarely do we hear about judgment in our day and age. Yet if we fail to talk about it, then we are not declaring the whole counsel of God. I am not suggesting that we preach hellfire and brimstone, but we do want to help people fully appreciate the good news of Jesus Christ. And to do that, they must first understand the bad news of their situation.
If we don’t tell people they need to repent, then we have not told them the entire Gospel.
There are a lot of people who feel remorse for their sin, but they never truly repent.
Remorse is being sorry, while repentance is being sorry enough to stop.
Godly sorrow brings repentance that leads to salvation and leaves no regret, but worldly sorrow brings death. – 2 Corinthians 7:10
When Paul stood before the Roman Governor Agrippa, he told of how, on the road to Damascus, Jesus met him and told him, I will deliver you from the Jewish people, as well as from the Gentiles, to whom I now send you, to open their eyes, in order to turn them from darkness to light, and from the power of Satan to God, that they may receive forgiveness of sins and an inheritance among those who are sanctified by faith in Me. – Acts 26:17–18, emphasis mine
Paul laid out for Agrippa (and for us today) the process of salvation, which clearly includes repentance:
- We must have our spiritual eyes opened.
- We must turn from darkness to light and from the power of Satan to God.
- We will receive, as a result, the forgiveness of sins and an inheritance.
- Paul told his listeners there was a coming judgment. And he told them they needed to repent. Yet this is left out of a lot of preaching today.
Our job is not just to make people feel good. It is to tell them the truth.
Principle 7: Effective Evangelism Leaves the Results in the Hands of God
God will hold us responsible for proclaiming the truth and being faithful. But the rest is up to Him. Even the great apostle Paul had days when the response was minimal. One of the greatest communicators of all time didn’t have the most successful meeting imaginable:
And when they heard of the resurrection of the dead, some mocked, while others said, ‘We will hear you again on this matter.’ So Paul departed from among them. However, some men joined him and believed, among them Dionysius the Areopagite, a woman named Damaris, and others with them. – Acts 17:32–34
The word mocked in verse 32 could be translated “some of them sneered and burst out laughing.” Paul had just shared the Gospel, and they started laughing in his face. These elitists, who thought they were so brilliant, dismissed out of hand the preaching of the Gospel from one of the greatest preachers in the history of the Church.
This is a reminder to us that no matter how effectively we communicate, some people will react that way. And that will hurt. It happened to Paul; it will happen to us. That is why we need to be praying that God will open their eyes and help them see the reality of what we are saying.
Conversion is the work of God and God alone.
We need to remember that it is all in the hands of God. It is the Gospel. The results are up to Him. All that God holds us responsible for is faithfulness and proclamation, not how many people responded. That is not my job. People don’t convert people—the Holy Spirit does.
Our job, if you will, is to proclaim the Gospel faithfully, lovingly, accurately, clearly, and understandably, and then let the Lord do His work with His message in His way.
Excerpted with permission from Nelson’s Annual Preacher’s Sourcebook, Volume 4 by Dr. O. S. Hawkins, copyright Thomas Nelson 2014.
What challenges have you encountered in the area of evangelism? Hawkins reminds us that we carry the message of Christ but only the Holy Spirit can change hearts. Join the conversation on our blog. We would love to hear from you!