Tag Archives: Steve Robinson

A Good Name

A Good Name

A good name is to be chosen rather than great riches; loving favor rather than silver and gold. — Proverbs 22:1. I had certainly come across this verse before I met Truett Cathy, Chick-fil-A’s founder. However, as I sat in his office in December 1980 for what turned out to be my last interview before

How Faith & Stewardship Helped Build Chick-Fil-A

  Editor’s Note: Steve Robinson, former chief marketing officer at Chick-fil-A for 34 years, is the author of the new book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. From the creation of the Eat Mor Chikin campaign to the decision to stay closed on Sundays to the creation of

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